For Schools
Regional PR
for dance, drama
and musical theatre schools
As PR specialists we provide PR for drama schools, dance schools and musical theatre schools across the UK.
Every enrolment starts with a parent discovering your school...
Perform PR uncovers the stories already happening within your school — whether that’s a showcase, exam results, a fundraising event, students achieving professional success or a new term beginning — and develops them into compelling PR campaigns, giving them the best opportunity to reach families across your local community.
Your school deserves to be seen
Local media coverage for performing arts schools remains one of the most effective ways to raise your profile within your community. From newspapers and community websites to online news, radio and television, it helps introduce your school to families who may never have heard of you otherwise.
Dance, drama and musical theatre schools do incredible work, helping young people build confidence, creativity and discipline. But when you’re busy teaching classes, planning shows and running your business, finding the time to consistently promote your school can be difficult. We can help with our fully managed PR service.
Why PR matters
More visibility
Put your school in front of local families through newsworthy stories pitched to regional media.
Greater credibility
Trusted media coverage helps reinforce your reputation in a way advertising simply can’t.
More enquiries
Raising your profile helps more families discover your school while giving current families more reasons to stay.
More time
With our fully managed PR service we handle the planning, writing, pitching and media outreach so you can focus on teaching and running your school.
What you get every PR cycle
- ✓Regular check-ins with your dedicated account manager
- ✓A bespoke story created specifically for your school, naturally weaving in your key messages and what makes you unique
- ✓Proactive pitching to carefully selected regional media
- ✓Newsletter and social media copy created from every story for additional marketing value
- ✓A full report outlining activity and outcomes
How it works
1
We find the story
Every school has stories worth sharing. We work with you to uncover the achievements, milestones and moments that make your school unique, then shape them into compelling stories that journalists and local audiences will want to read.
2
We pitch your story
Once your story is ready, we pitch it to carefully selected local newspapers, online news outlets, radio stations and other relevant media across your catchment area. Every story is also adapted into newsletter and social media content.
3
We build your reputation
Whether your story is picked up immediately or gains momentum over time, every campaign helps raise your profile and strengthen your reputation, giving prospective families more opportunities to discover what makes you different.
What this means for your school
The more consistently your school shares its achievements, the more opportunities families have to discover what you offer. PR helps put your school in front of parents who are already looking for trusted local activities for their children, while reinforcing your reputation with the families who already know you. Over time, this helps position your school as the go-to performing arts school within your local community.
- ✓Reach local families with meaningful stories
- ✓Shout about all the incredible things you do
- ✓Build your profile, reputation and credibility
- ✓Attract new enquiries while encouraging existing families to stay
- ✓Become the go-to performing arts school in your area
Pricing
Our fully managed regional PR service starts from £298 per month + VAT, with flexible retainer packages and one-off PR campaign options available to suit your school.
The maths: for many schools, the cost of a regional PR cycle is roughly equivalent to retaining one older student throughout their time with you or enrolling two younger beginners. Any additional enquiries or enrolments that come from raising your profile are an added benefit beyond that.
Ready to raise your school's profile?
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