Perform PR helps dance, drama and musical theatre schools and vocational colleges raise their profile through strategic PR and media outreach. By building your reputation, increasing awareness and strengthening your credibility, we help generate more enquiries, auditions and enrolments, while supporting student retention.
We make sure your stories reach the audiences that matter most, helping your school or college stand out for all the right reasons.
Every performing arts school and college has a story worth telling. We uncover what makes yours unique and create stories that reach the people who matter most.
Whether it’s student achievements, such as exam results and landing professional contracts, to performances, fundraising events or exciting new opportunities, we identify the strongest news angles.
We handle everything from story development and media outreach to pitching journalists, as well as creating newsletter and social media content from every story, leaving you free to focus on running your business.
Put your story in front of the right audience, whether that’s local families through regional newspapers or prospective college students through online media and specialist performing arts publications.
PR builds trust in a way advertising simply can’t. Independent media coverage reinforces your reputation and showcases what makes your school or college different. It positions your school as a trusted choice for prospective students and families.
Positive media coverage helps more people discover your school, supporting enquiries, auditions and enrolments while reminding current families and students why they chose you.
For dance, drama and musical theatre schools, your audience is local. We create newsworthy stories and proactively pitch them to newspapers, online news, radio and television across your catchment area. Every story is also adapted into newsletter and social media copy, giving you valuable marketing content to use long after the initial media outreach.
These stories showcase what makes your school unique, helping parents discover your school, keeping your name in front of prospective and existing families and strengthening your reputation within the community.
Vocational performing arts colleges recruit from a much wider audience.
We pitch your stories to a carefully targeted mix of regional media, specialist performing arts publications and relevant online outlets to build your reputation nationally.
This helps prospective students discover what makes your college different and gives you an edge during audition season.
Our recent campaign for The Star Project secured media coverage reaching more than 935,000 online readers, alongside print coverage distributed across the school’s target region.
The result? Greater visibility, stronger credibility and more opportunities for prospective students and families to discover everything the school has to offer.
“Perform PR doesn’t just promote a story, they understand the heart behind it. They know what matters to performers, creative teams and audiences, translating that beautifully into press coverage which feels authentic, compelling and truly aligned to your school’s brand.”
— Jo Payne, Director, The Star Project
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