Blog
Expert PR advice for performing arts schools and colleges.
Seven tips for a local radio interview
Local radio is a brilliant resource for any business, and performing arts schools are a natural fit. Stations are always looking for local people with good stories, and a short chat on the breakfast…
Read the articleHow to get your school’s story into the local paper
The truth is you can’t guarantee front page coverage. That’s what makes PR different from advertising. With advertising, you control the message, the layout, the placement and the timing. With PR,…
Read the articleWhy the media love a human story
Some stories land brilliantly with the media, and it’s rarely about the biggest news. It’s about the most human.
Read the articleDo you need national news? Why local press is the sweet spot
National news has its place. But if the people you want to reach live near your school, you don’t need it. Think about who actually enrols in a dance, drama or musical theatre school: families with a…
Read the articleYour school has more stories than you think
We hear it all the time: “My school doesn’t really have a story to share.” It’s wrong, and we’d love to prove it.
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