Results
Helping our clients raise their profile by sharing the stories that make them unique is what Perform PR is all about. Here’s an example of our work and what can happen when the right story reaches the right audience.
The Star Project
We developed and pitched the story of The Star Project’s new professional theatre company for young performers. The story naturally wove in The Star Project’s key messages: that every child has the opportunity to perform at a high level while building skills, confidence, friendships and memories that last a lifetime.
The story was picked up by multiple newspapers, helping raise the school’s profile, showcase its achievements and generate excitement around its new theatre company.
This kind of media coverage reinforces your key messages with current families, builds trust with prospective parents and helps keep your school visible when families are searching for performing arts training.
How many people did the story reach?
2,687
Worcester News print — distributed print copies
935,000
Worcester News online — online users
1.48 million
InYourArea Community site — page views a month
“Perform PR doesn’t just promote a story, they understand the heart behind it. They know what matters to performers, creative teams and audiences, translating that beautifully into press coverage which feels authentic, compelling and truly aligned to your school’s brand.”
— Jo Payne, Director, The Star Project