For Colleges
PR for performing arts colleges
Choosing a vocational performing arts college is a big decision, and reputation plays a huge part. Long before a prospective student books an open day or applies for an audition, they’re researching colleges online, reading reviews and looking for signs that they’ve found the right place.
Perform PR uncovers the stories already happening within your college — from student achievements and graduate success stories to productions, fundraising initiatives and events — and develops them into compelling PR campaigns, giving those stories the best opportunity to reach prospective students through regional media, trade publications and relevant online outlets.
Your college deserves to be seen
Vocational colleges invest enormous amounts of time developing talented performers and preparing them for professional careers. Making sure those achievements are seen by prospective students is just as important.
Strategic PR helps build your reputation nationally, strengthens your credibility and keeps your college visible throughout the recruitment cycle.
Why PR matters
More visibility
Put your college in front of prospective students through regional media, specialist performing arts publications and relevant online outlets.
Greater credibility
Trusted media coverage reinforces your reputation in a way advertising simply can’t.
More enquiries & auditions
Raising your profile helps more prospective students discover your college while reinforcing confidence among your current students.
More time
With our fully managed PR service, we handle the planning, writing, pitching and media outreach so you can focus on delivering exceptional training.
What you get every PR cycle
- ✓Regular check-ins with your dedicated account manager
- ✓A bespoke story created specifically for your college, naturally weaving in your key messages and what makes you different
- ✓Proactive pitching to carefully selected regional media, trade publications and relevant online outlets
- ✓Newsletter and social media copy created from every story for additional marketing value
- ✓A full report outlining activity and outcomes
How it works
1
We find the story
Every college has stories worth sharing that demonstrate what makes it different. We work with you to uncover the achievements, milestones and opportunities that showcase your college at its very best, then shape them into compelling stories that journalists, industry publications and prospective students will want to read.
2
We pitch your story
Once your story is ready, we pitch it to carefully selected regional media, specialist performing arts publications and relevant online outlets. Every story is also adapted into newsletter and social media content, giving you professionally written marketing copy that continues working long after the initial PR campaign.
3
Build your reputation
Whether your story is picked up immediately or gains momentum over time, every campaign helps strengthen your reputation, giving prospective students more opportunities to discover what makes you different.
The maths
For many vocational colleges, one additional enrolled student represents tens of thousands of pounds in tuition fees over the duration of their course.
If increased visibility and a stronger reputation help influence even one additional enrolment, the return on investment can far outweigh the cost of an ongoing PR campaign.
Pricing
Our fully managed PR service for colleges starts from £750 per month + VAT, with flexible retainer packages and one-off PR campaign options available to suit your college.